6 Benefits of Building a Brand in the Blogosphere Age

November 30, 2010

From American Express Open Forum, by Lena West, XynoMedia Technology Social media has put the one-to-many model of marketing and branding on steroids. It used to be that companies had to market to people by sending catalogs, brochures, postcards or other direct mail pieces. It was time-consuming to get all that promotional material printed, collated, [...]

Category: Blogging, Social Media
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Using Mind Maps to Brainstorm Blog Content

November 25, 2010

Photo: playgallery.org A mindmap is a diagramming process that can be very useful in creative problem solving and in the generation of ideas for blogs. Arranged around a central key word or concept, mindmaps are visual tools that allow you to identify and sort through the structure of a given subject while visualizing how different pieces of [...]

Category: Creativity, Exercises, Imagination, Inspiration, Social Media, Writing
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Blogging at Mother Earth News Fair

November 12, 2010

We were honored to be invited in September by Mother Earth News to offer two short blogging workshops at their fair, which drew more than 9,000 visitors to the Seven Springs Resort southeast of Pittsburgh. If you missed this inaugural Mother Earth News event, you’ll have a chance on the west coast where they’ll be hosting [...]

Category: Blogging, Creativity, Exercises, Imagination, Inspiration, Social Media, Workshop News, Writing
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