9:30-10:00: Why Blog?
What do you want to accomplish? Objectives, strategies, direction.
10:00-11:00: Imaginative Storm Creativity Workout
Movement, brainstorming, & improvisation to warm up, surprise your imagination, access ideas,
build on them.
11:00-12:30: The Blogger’s Journey
Creative writing prompts and exercises to hone your storytelling styles and develop your blog’s unique creative voice.
12:30-1:30: Lunch and Networking
1:30-2:00: Set Up Your WordPress Blog
We’ll help you set up a simple WordPress blog so you can leave with an actual post. If you already blog, you can use this time to write. (You may want to think in advance of a blog name.)
2:00-2:45 Entering the Conversation and Promoting the Blog
The blogoshpere’s a community: Learn how to build relationships and promote your blog using social media outposts like Twitter, Facebook, and LinkedIn.
Creating a blog is like planting a garden: you start with seeds, fertilize & nurture it, then watch it yield a bounty. We’ll do more creative brainstorming for story ideas, and develop some of the ones you already have.
4:00-4:30: Summary & Blog Kit-to-Go
Tips and tools: de-mystifying the language (what’s a “pingback”?); simple tools and tactics: keywords, links, RSS feeds, Google and some search engine optimization tactics.